Growing businesses know that choosing the right CRM software makes a tremendous difference to their overall success. Those using a CRM see a 17% increase in lead conversions and a 16% increase in customer retention. Bringing together your information about potential customers makes it easier to nurture relationships and enhances communication across your teams.
To make the most of a CRM system, it's crucial to find the one that's right for your business. Fortunately, the HubSpot CRM is an excellent option for small businesses, offering a variety of features and capabilities that are well-suited for them. Let's take a closer look at ten compelling reasons why you should consider choosing HubSpot as your CRM solution.
The Ease of Use and Interface
The HubSpot platform has been designed to make operations easier for small businesses, and they take that mission to heart. You will find that their interactive interface makes it simple to track the activities of leads as well as the interactions they have with business representatives. The platform speeds up processes like data entry while also making it easier to see a lead move across different digital channels, interacting with you. Altogether, this makes it easier to nurture relationships.
The Robust Contact Management System
The contact management system within the HubSpot CRM allows businesses to gain key insights into their customers. It becomes easy to segment customer data based on relevant criteria, including where they are in the sales funnel. Organizing customer data then empowers sales representatives to know what interactions this customer has already had with the business and what will encourage them to come closer to converting to a customer.
The Marketing and Sales Automation Tools Streamline Processes
With the automation capabilities in the HubSpot platform, your employees will find that a variety of processes proceed significantly quicker. For example, HubSpot can help you automate data entry, which helps to eliminate wasted time. The system can also be used to automate email sequences so that you can confidently deliver the most applicable emails to leads at just the right time. Since the emails are automated, you do not lose time setting up the sequences for other clients in the same buyer persona category.
HubSpot's Mobile App
The mobile app makes it easy for your business to stay connected to your leads and customers. You can track movement and activity from anywhere, allowing you to maintain strong relationships with your customers and answer questions as soon as they arise.
Email Tracking and Notification Systems
The email tracking and notification systems help you stay on top of communication from leads. The notification system allows sales representatives to respond quickly to their leads without having to remain glued to their own inboxes. This improves your response rates and keeps you top-of-mind for the consumer.
Advanced Reporting and Analytics Features
With the CRM system from HubSpot, you will receive important analytics about how customers engage with the brand. Gain insights into the type of content that attracts future customers, how people respond to different types of communication, the background on your site traffic, and the funnel path that increases your odds of conversion, making it easier for you to engage leads and capitalize on the opportunities that arise.
HubSpot's Integration Capabilities
HubSpot offers a wide variety of integrations with other HubSpot tools as well as applications from third parties that enhance the capabilities of the platform. From popular applications like Zoom and Mailchimp to Facebook Ads, these integrations will help you manage and track lead interactions across your digital channels.
Advanced Scalability
HubSpot’s CRM easily scales as your business grows. Therefore, you can leverage these resources as you increase your number of leads and customers. As you build your customer base, the platform will easily grow to accommodate your growing numbers. You will find it easier to maintain your levels of communication and customer service.
A Diverse Community of Users and Resources
HubSpot has a community of users as well as a wealth of resources, such as the HubSpot Academy, which will help you learn more about how to use the platform to maximize your potential. When you encounter questions about how to use the platform to your advantage or how to improve your digital marketing efforts, you can tap into these resources and make the most of your investment.
Opportunity to Drive Business Growth
Business growth depends on leads converting into paying customers. With the HubSpot CRM, you will quickly discover what your business can do when you can maximize each communication with your leads. This drives business growth.
What HubSpot's CRM can do for you
When it comes to selecting a CRM platform for your business, you want the platform that can give you the tools you need to grow. With HubSpot, you get the capabilities you need to power your business. From the straightforward setup and robust capabilities to the scalability and portability of the mobile app, HubSpot will help your business turn leads into customers.
If you're ready to boost your B2B organization and take advantage of HubSpot CRM's capabilities, get in touch with us at The Gist. We are a leading organic growth and HubSpot partner agency that can assist you in maximizing your company's potential and achieving your business goals.
