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Inbound Insights

Ideas and best practices for inbound marketing, sales enablement and customer engagement from The Gist, an inbound marketing and growth agency based in Buffalo, New York.

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How to Build a B2B Content Marketing Strategy on HubSpot

B2B (business-to-business) content marketing can be challenging for many small- and medium-sized...

How to Prepare for Google Analytics 4

After a long and successful run, Google is sunsetting Universal Analytics as we know it. The...

Best Practices for Defining, Assigning and Engaging MQLs

The debate between marketing and sales in the lead handoff process can best be described as...

How to Choose Between Gated vs. Ungated Content

To gate or not to gate is a common question among marketers. The truth is, there isn't necessarily...

How to Leverage Sales Automation to Enable Your B2B Sales Team

As a business or sales leader, you're well aware of how repetitive certain tasks and workflows...

8 Sound Practices for B2B Inbound Marketing in Q1 2022

With 2022 fast approaching, it's time for businesses to develop a new calendar of events and a new...

Top 10 HubSpot Certifications Your Internal Teams Should Have

The marketing landscape is changing rapidly, making it critical to access resources that bridge the...

How to Create an SOP for Optimizing Blog Content

Search Engine Optimization (SEO) is incredibly crucial for the vast majority of B2B companies. It...

How HubSpot Service Hub Solves 5 Common Customer Service Problems

Customers have high expectations from the brands they interact with and always look forward to an ...