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Inbound Insights

Ideas and best practices for inbound marketing, sales enablement and customer engagement from The Gist, an inbound marketing and growth agency based in Buffalo, New York.

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Christina Garnett on Community Building, Storytelling and Advocacy

Former teacher and marketing director Christina Garnett works with brands to strengthen their...

How to Facilitate the Handoff Between Marketing and Sales

Spoiler alert:  more than 95% of visitors to your website aren't ready to buy your products and...

OnCore Golf Co-Founder Steve Coulton on Growing a Technology Manufacturing Startup

Steve Coulton is Co-Founder of OnCore Golf, a Buffalo-based golf ball manufacturer. If you’re...

Akash Desai, the Buffalo Investment Scene and Pandemic Silver Linings

Akash Desai is a software entrepreneur and an investor in cybersecurity and education technology...

How to Leverage Automations to Support Your Sales Team’s Efforts

Supporting your sales team through automation solutions is, without doubt, the most practical...

Positioning How-To for B2B Marketers

Your company wouldn’t be in business if it didn’t have some unique advantage over its...

Lauren Molenda and Micro-Agencies, Freelancers and Networking

Lauren Molenda is Co-Owner of Riveter Design, a micro-agency out of Buffalo, New York. If you...

HubSpot vs. Mailchimp - Email Marketing, Automation & CRM Comparison

Digital marketing accounts for nearly half the marketing dollars spent today, and this industry...

Professional Happiness Coach Barbara Leggett Coaches CJ Live

Barbara Leggett is the founder of the Happiness Center of Western New York. As a Professional...

Chris Miano & His Journey from the Army to Founding a SaaS Startup

Chris Miano is the founder of MemoryFox.io, a platform for collecting and organizing content to...