How Marketers Can Get Started with ChatGPT and Other AI Tools
The rise of Artificial Intelligence (AI) has led to many innovative solutions that have helped...
What is RevOps? The Complete Guide to Revenue Operations
In the past, organizations operated in siloed departments, each with its own mission, customer...
How to Build a B2B Content Marketing Strategy in HubSpot
B2B (business-to-business) content marketing can be challenging for many small- and medium-sized...
How to Prepare for Google Analytics 4
After a long and successful run, Google is sunsetting Universal Analytics as we know it. The...
Best Practices for Defining, Assigning and Engaging MQLs
The debate between marketing and sales in the lead handoff process can best be described as...
How to Choose Between Gated vs. Ungated Content
To gate or not to gate is a common question among marketers. The truth is, there isn't necessarily...
How to Leverage Sales Automation to Enable Your B2B Sales Team
As a business or sales leader, you're well aware of how repetitive certain tasks and workflows...
8 Sound Practices for B2B Inbound Marketing in Q1 2022
With 2022 fast approaching, it's time for businesses to develop a new calendar of events and a new...
Top 10 HubSpot Certifications Your Internal Teams Should Have
The marketing landscape is changing rapidly, making it critical to access resources that bridge the...