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Ideas, best practices and other resources from The Gist and its partners to help you propel scalable, organic growth. You'll find an abundance of insights on inbound marketing, sales enablement, customer engagement and HubSpot CRM.

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Recent Articles

The Sales Manager's Guide to Using AI for Forecasting

The Sales Manager's Guide to Using AI for Forecasting

July 30, 2024

Artificial Intelligence (AI) is transforming sales forecasting, giving businesses a competitive..

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From Lead to Loyalty: Building a Sales Flywheel with HubSpot

From Lead to Loyalty: Building a Sales Flywheel with HubSpot

May 15, 2024

For a long time, businesses have used the marketing funnel to show how they attract leads and turn..

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4 Workflow Efficiencies to Implement with HubSpot

Revamping Workflow Efficiencies with HubSpot

January 17, 2024

As your business expands, exploring new and innovative ways to enhance efficiency and productivity..

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Automatically Tracking and Reporting Sales Leads in HubSpot

Automatically Tracking and Reporting Sales Leads in HubSpot

January 10, 2024

As businesses strive to grow and expand their customer base, managing sales leads effectively..

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Talking Sales Enablement and New HubSpot Sales Hub Features | The Gist Unplugged

Talking Sales Enablement and New HubSpot Sales Hub Features | The Gist Unplugged

October 23, 2023

Here at The Gist, we're always staying up to date with the latest HubSpot updates and improvements...

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How To use HubSpot To Improve Your Sales to Service Handoff

How To Use HubSpot To Improve Your Sales to Service Handoff

April 10, 2023

The Sales to Service hand-off is one of the most important in your customer's journey. Starting off..

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Best Practices for Defining, Assigning and Engaging MQLs - The Gist - B2B Inbound Marketing Agency - Certified HubSpot Solutions Partner

Best Practices for Defining, Assigning and Engaging MQLs

May 20, 2022

The debate between marketing and sales in the lead handoff process can best be described as..

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How to Leverage Automation to Better Enable Your B2B Sales Team - The Gist - B2B Inbound Marketing Agency - HubSpot Solutions Partner

How to Leverage Sales Automation to Enable Your B2B Sales Team

January 13, 2022

As a business or sales leader, you're well aware of how repetitive certain tasks and workflows..

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How to Facilitate the Handoff Between Marketing and Sales - The Gist - B2B Inbound Marketing Agency - HubSpot Partner - Buffalo NY

How to Facilitate the Handoff Between Marketing and Sales

March 11, 2021

Spoiler alert: more than 95% of visitors to your website aren't ready to buy your products and..

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