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CJ Maurer

CJ is a veteran content strategist and inbound marketer. After a decade in the marketing industry on both the client and agency side, he founded The Gist in 2019. CJ lives in Buffalo, N.Y. with his wife, Lindsay, and two children, Riley and Luke.

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8 Sound Practices for B2B Inbound Marketing in Q1 2022

With 2022 fast approaching, it's time for businesses to develop a new calendar of events and a...

Top 10 HubSpot Certifications Your Internal Teams Should Have

The marketing landscape is changing rapidly, making it critical to access resources that bridge...

How to Create an SOP for Optimizing Blog Content

Search Engine Optimization (SEO) is incredibly crucial for the vast majority of B2B companies....

How HubSpot Service Hub Solves 5 Common Customer Service Problems

Customers have high expectations from the brands they interact with and always look forward to...

Pros and Cons: DIY HubSpot vs. Working With a HubSpot Partner

Company executives and marketing experts are ditching their traditional marketing guidebooks....

4 Things That Should Be on Your Content Marketing To-Do List (Besides Creating Content)

Content marketing is a strategic marketing approach focused on creating and sharing valuable,...

Jim + Jeff Wood on Revolutionizing Swim Lessons

 

 

Jim + Jeff Wood are life-long "swim-preneurs" dedicated to the sport of swimming and...

Heather Caroccio on Health, Wellness and Being Your Own Body Whisperer

Heather Caroccio is an entrepreneur and wellness coach based out of Geneseo, New York.  She owns...

HubSpot vs. WordPress - A Website CMS Comparison

Your business's website is one of its most powerful tools. It helps you get the word out about...

Christina Garnett on Community Building, Storytelling and Advocacy

Former teacher and marketing director Christina Garnett works with brands to strengthen their...