What Is HubSpot Content Hub?
Content Hub is HubSpot’s centralized content platform designed to help teams create, manage, personalize, and optimize content across channels—while keeping everything connected to CRM data.
Formerly CMS Hub, Content Hub has expanded far beyond website management.
Core Tools Inside HubSpot Content Hub
Website & Landing Page Management
HubSpot’s drag-and-drop CMS allows teams to:
- Manage full websites or subdomains
- Launch landing pages without developers
- Connect content directly to CRM and marketing tools
Blogging, Video & Podcasts
Content Hub supports:
All assets live in one system and feed into reporting.
Case Studies Powered by AI
Teams can generate structured case studies by providing inputs - HubSpot AI formats them using your site's theme and branding.
HubDB & Dynamic Content
HubDB enables advanced, database-driven content such as:
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Resource libraries
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Directories
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Filterable content hubs
This is how scalable content libraries are built.
Content Remix & Repurposing
Content remix allows teams to repurpose a single asset into:
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Emails
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Landing pages
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Ads
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Visual assets
This accelerates production without sacrificing consistency.
SEO & Topic Clusters
Content Hub includes:
It reinforces modern SEO strategies focused on topical authority.
Memberships, Files & Brand Management
Teams can:
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Gate content by membership
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Centralize files and brand assets
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Enforce brand consistency across AI-generated content
Content Hub + Marketing Hub
Content Hub pairs with Marketing Hub to support:
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Content planning
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Distribution
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Optimization
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Attribution
Together, they form the foundation of inbound growth.
Pro Tip
Teams that struggle with content usually have a tooling problem - not a creativity problem.
Ready to Put HubSpot to Work for You?
Need help implementing or optimizing HubSpot Service Hub? The Gist Inbound provides training, audits, and consulting exclusively inside HubSpot.
Work with us.
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