If your sales reps are typing the same follow-up messages over and over, manually chasing cold leads, and wasting time looking for the “right” words, it’s time to change that.
A Sales Enablement Content Library inside HubSpot gives your team instant access to pre-written outreach tools they can use in seconds. It’s one of the fastest ways to improve sales productivity without adding more headcount.
In this tutorial, CJ Maurer walks through how to create and organize templates, sequences, and snippets that will make your team faster, more consistent, and better equipped to close deals.
Why You Need a Sales Enablement Content Library
The average salesperson spends less than 36% of their time selling. The rest? Admin work, research, and writing emails from scratch.
By building a library of ready-to-use sales assets, you:
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Cut follow-up time in half
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Ensure message consistency across the team
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Help new reps ramp up faster with pre-built resources
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Boost CRM adoption by making HubSpot a tool reps want to use
Step 1: Create and Organize Templates
Templates are pre-written emails your reps can send in just a few clicks. Consider all the common outreach scenarios in your business, such as follow-ups after events, demo recaps, and onboarding instructions, and turn those into reusable templates.
In HubSpot, you can:
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Add personalization tokens like first name or company name
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Build in signatures so messages are ready to send instantly
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Organize templates into folders for easy navigation
Step 2: Automate with Sequences
Sequences are a string of automated emails and tasks designed to follow up with a lead over time. For example, you could create a sequence that:
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Sends a follow-up email immediately
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Sends a check-in 3 days later
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Creates a task for a rep to call the lead if there’s still no response
HubSpot will automatically pause the sequence if the contact replies or schedules a meeting, ensuring your reps spend time only on warm leads.
Step 3: Speed Up Replies with Snippets
Snippets are short text blocks you can insert into emails or notes with a simple hashtag search. Think FAQ answers, product descriptions, or standard responses to objections.
They’re perfect for:
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Dropping in quick answers to common questions
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Adding standard talking points to notes or call summaries
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Maintaining consistent messaging across reps
The Bigger Picture
A lot of salespeople think CRMs just mean more work. But a properly built HubSpot environment removes friction and makes your sales team’s life easier.
When you provide ready-to-use outreach tools and make them easy to find, you:
Want This Done For You?
Need help building a sales library in HubSpot? That’s what we do.
Let’s talk about how to bring strategic visibility to your team.
