How to Build a Scalable Content Strategy Using HubSpot’s Remix Tool

Content marketing has always lived at the intersection of creativity, expertise, and consistency. But for most teams, producing high-quality content every week—let alone daily—is resource-intensive and often unsustainable.

With the introduction of HubSpot’s Remix tool, marketers now have access to a powerful AI engine built directly into the Content Hub. Remix allows you to take a single piece of content (like a blog post) and instantly turn it into emails, social posts, ad copy, and more.

But like any AI tool, Remix only performs as well as the strategy behind it. That’s why we’re not just talking about how to use it—we’re showing you how to think about it.

The Old Problem: Marketing Ideas Bottleneck at the Top

Whether you're a marketing manager or an agency, you’ve likely experienced this:

• You know your subject matter experts have valuable insight.

• You know every sales or client call includes nuggets of brilliance.

• But you don’t have a scalable way to capture, repurpose, and publish that knowledge.

That’s the bottleneck. AI won’t solve it alone. But the right combination of Remix, ChatGPT, and internal process will.

Enter: HubSpot Remix

HubSpot’s new Remix tool allows you to repurpose any existing content asset across different channels.

• Turn blog posts into ad copy or email campaigns.

• Convert web pages into social media carousels.

• Generate images and CTAs on the fly.

You simply add the source content, choose your output format, and HubSpot Remix uses generative AI to create drafts tailored for each channel.

Use Case: Upload your latest blog post and instantly generate an email to your subscriber list, a carousel for Instagram, and LinkedIn post copy, with image suggestions.

But AI Content Alone Isn’t Enough

AI-generated content can be fast, but it often lacks the depth, tone, and nuance that drive real engagement. That’s why we recommend what we call the Remix+ Strategy:

1. Start with Real Expertise
   Capture a real sales call, client meeting, or internal workshop

2. Use Transcripts + Email Threads as Input.
   Paste those transcripts into ChatGPT and prompt it to summarize the insights into a blog post or framework.

3. Review, Edit, and Finalize in Your Voice
   Clean it up, add your tone, and make it truly yours.

4. Upload the Final Asset to HubSpot
   Let Remix turn that one blog into 5-10 downstream assets automatically

This method allows your daily operations to fuel your content engine, while Remix handles the scaling and formatting.

Why This Works

When you combine internal expertise with AI tools like ChatGPT and HubSpot Remix, you create a system that is:

• Authentic: Your content reflects your real perspective and experience.

• Scalable: One meeting becomes a blog, email, post, image, and more.

• Efficient: You save time while increasing content volume.

• Searchable: Long-form, insight-rich content performs better on Google

This isn’t AI for AI’s sake—it’s AI powered by your brain.

Pro Tip: Don’t feed ChatGPT general prompts. Feed it your actual meetings and messaging. The difference is night and day.

The Role of Marketing Operations

This system isn’t just a marketing “hack”—it’s an operational shift. Companies that systematize the remix process can:

• Reduce content production costs.

• Increase publishing velocity without sacrificing quality.

• Shorten feedback loops between customer conversations and published insights.

For RevOps leaders and marketing managers, this is a low-effort, high-leverage way to align teams and scale thought leadership.

Getting Started with Remix and AI Content Strategy

If you’re new to HubSpot Remix or struggling to scale content, here’s how to get started:

1. Identify 1–2 source assets each week (a meeting transcript, a long email, a blog)

2. Use ChatGPT to draft a blog or framework from that content.

3. Publish it in HubSpot and use Remix to generate derivative assets.

4. Customize and schedule everything in advance.

Need help? We do this for clients every week.

Ready to Build a Smarter Content System?

At The Gist, we help teams like yours integrate AI into your content workflows—with strategy, structure, and precision. From setting up ChatGPT prompts to operationalizing HubSpot’s Content Hub, we turn your team's knowledge into a content engine.