One of the most common pieces of feedback surrounding HubSpot's newer Commerce Hub quote templates has been the lack of customization options compared to legacy quote templates.
While the new quote builder introduced several operational improvements and aligned quoting more closely with HubSpot's broader Commerce Hub vision, many users felt constrained by the limited design flexibility available inside the platform.
That may finally be changing.
The Challenge with New Quote Templates
When HubSpot launched its updated quote experience within Commerce Hub, users gained access to a more modern quoting framework designed to support CPQ processes and future commerce functionality.
The problem wasn't the functionality.
The problem was flexibility.
Legacy quote templates allowed organizations to create highly customized experiences. Teams could work with designers and developers to build unique quote layouts, incorporate testimonials, create custom sections, and develop branded sales experiences that felt like an extension of their website.
The new quote templates offered customization of colors, fonts, and themes, but lacked support for custom modules and advanced layout control.
For many businesses, that represented a significant step backward.
Custom Coded Modules Are Arriving
HubSpot has announced the rollout of custom coded modules for quote templates.
This enhancement allows administrators and developers to create reusable custom modules that can be inserted into quote templates, opening the door to significantly more advanced quote designs.
Potential use cases include:
- Customer testimonials
- Case study highlights
- Custom value proposition sections
- Multi-column layouts
- Branded content blocks
- Industry-specific quote components
- Custom visual elements
For organizations that previously relied on heavily customized legacy quote templates, this update restores much of the flexibility that was missing from the initial Commerce Hub release.
Why This Matters
Quotes are often one of the final touchpoints in a sales process.
The ability to create a polished, branded, and highly customized quote experience can help reinforce credibility, improve buyer confidence, and create a more professional handoff from sales conversations to purchasing decisions.
For CPQ-focused organizations, the ability to customize quote templates is not simply a design preference. It is an important part of the overall sales process.
This update helps bridge the gap between Commerce Hub's operational advantages and the customization capabilities users had grown accustomed to with legacy quote templates.
How to Access the Feature
If the update has not automatically appeared in your portal, navigate to:
- Product Updates
- Search for "Quotes" or "Custom Coded Modules for Quotes"
- Opt into the beta
Depending on your account and rollout timing, the feature may already be available.
Final Thoughts
Commerce Hub continues to mature as HubSpot expands its revenue operations and CPQ capabilities.
The introduction of custom coded quote modules addresses one of the most significant shortcomings of the new quote experience and gives businesses greater control over how they present proposals to prospects.
For HubSpot administrators, developers, sales operations teams, and CPQ enthusiasts, this is an update worth exploring.
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