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Master the Art of Content Sharing


August 21, 2023


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Master the Art of Content Sharing

We understand the time, effort, and creativity that goes into creating outstanding content.

However, the reality is: content creation is only half the battle.

Sharing and promoting your content strategically is not only essential for achieving success, but it's crucial for increasing engagement and reaching a wider audience. It is not enough to simply create outstanding content; you must also take intentional steps to assure its visibility.

Get ready to discover some tips that will take your content's reach and visibility to new heights. Let's dive into "The Gist" of effective content sharing:


  • Privacy Considerations: If you want more people to see your content on your personal social media accounts, make sure your posts are set to "public" instead of "private". This will increase the visibility of your posts to a wider audience.

  • Relevant Group Engagement: To boost engagement rates, it's a good idea to join Facebook groups that are relevant to your content or industry. Once you've published your content, sharing it with these groups is a great way to get eyes on your website.

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  • Thoughtful Interaction: To showcase your expertise in a particular subject, be active in these online groups. When people ask questions related to your field, provide thoughtful insights and share a link to your content in a respectful manner. These valuable interactions can increase the credibility of your content.

  • LinkedIn Opportunities: Using LinkedIn is a great way to share content within specific professional communities and groups. By showcasing your work on this platform, you can increase its reach to a more professional audience, including colleagues and potential clients.


  • Leverage Personal Connections: Consider reaching out to your personal network on Facebook or LinkedIn and kindly asking if they would be willing to share your content. Having support from those you know can greatly increase the exposure of your content.

  • Active Participation: Interact with people who share your content on different platforms. Play the social butterfly role, showing appreciation for their efforts and initiating meaningful conversations.

  • Podcast Appearances: One effective way to increase interest and traffic to your content is by getting featured on podcasts that align with it. By providing value through these channels and subtly promoting your content, you can reach a wider audience and potentially attract more visitors.


  • Internal Communication: Share your content within your organization using internal communication tools like Slack, Email, or Yammer. Encourage them to share on their own social pages and platforms.

  • Sales Team Collaboration: Encouraging your sales team to share your content with potential clients will expand the reach and impact of your message. This strategy not only boosts brand visibility but also fosters a stronger sense of ownership within your team, providing them with valuable content they can utilize as client resources.

This list may seem daunting, but with The Gist's expert team at your side, effective content distribution can become second nature. As inbound marketing specialists, we ensure your content reaches the desired audience, promoting your brand's visibility in the digital space.

Ready to enhance your content's reach? Let The Gist's expert team guide your inbound marketing strategies. Don't miss this opportunity to elevate your brand's online presence.