HubSpot Commerce Hub Explained: From Quote to Cash Inside Your CRM

What Is HubSpot Commerce Hub?

HubSpot Commerce Hub is the revenue layer of the CRM. It centralizes CPQ, billing, payments, subscriptions, and reporting so teams can manage money without disconnected tools.

Formerly scattered across Sales Hub, these tools are now unified into a dedicated Hub built for modern revenue operations.

Why Commerce Hub Matters for Revenue Teams

Pipeline doesn’t equal revenue. Commerce Hub ensures:

• Pricing is standardized
• Payments are frictionless
• Subscriptions are trackable
• Revenue data stays connected to CRM records

This reduces handoffs between sales, finance, and operations.

Core Capabilities Inside Commerce Hub

Quotes & CPQ

Commerce Hub starts with quotes. Teams can:

• Build branded quote templates
• Add products and services as line items
• Apply discounts and terms
• Collect e-signatures and payments

Products & Billing Models

Products define how money moves:

• One-time fees
• Monthly subscriptions
• Annual contracts

Without products and pricing, Commerce Hub can’t function.

Invoices & Payments

Commerce Hub supports:

• One-time invoices
• Automatically generated invoices
• Embedded payment links
• Credit card, ACH, and digital wallet payments

Subscriptions & Recurring Revenue

Recurring payments automatically create subscriptions that can be tracked, reported on, and managed inside HubSpot.

This is critical for SaaS and service businesses with recurring revenue models.

Analytics & Integrations

Commerce Hub includes:

• Revenue and invoice analytics
• Aging and balance reports
• Quote and seller performance
• Native QuickBooks integration
• ERP and billing system syncs

Pro Tip

Commerce Hub is used by fewer people than Sales or Marketing Hub - but the data it creates impacts everyone.

Ready to Put HubSpot to Work for You?

Need help implementing or optimizing HubSpot Service Hub? The Gist Inbound provides training, audits, and consulting exclusively inside HubSpot.

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