Content Hub is HubSpot’s centralized content platform designed to help teams create, manage, personalize, and optimize content across channels—while keeping everything connected to CRM data.
Formerly CMS Hub, Content Hub has expanded far beyond website management.
HubSpot’s drag-and-drop CMS allows teams to:
Content Hub supports:
Native blog publishing
Built-in video hosting with analytics
Podcast hosting with transcription and distribution
All assets live in one system and feed into reporting.
Teams can generate structured case studies by providing inputs - HubSpot AI formats them using your site's theme and branding.
HubDB enables advanced, database-driven content such as:
Resource libraries
Directories
Filterable content hubs
This is how scalable content libraries are built.
Content remix allows teams to repurpose a single asset into:
Emails
Landing pages
Ads
Visual assets
This accelerates production without sacrificing consistency.
Content Hub includes:
SEO audits and recommendations
Topic cluster planning
Performance tracking
It reinforces modern SEO strategies focused on topical authority.
Teams can:
Gate content by membership
Centralize files and brand assets
Enforce brand consistency across AI-generated content
Content Hub pairs with Marketing Hub to support:
Content planning
Distribution
Optimization
Attribution
Together, they form the foundation of inbound growth.
Teams that struggle with content usually have a tooling problem - not a creativity problem.
Need help implementing or optimizing HubSpot Service Hub? The Gist Inbound provides training, audits, and consulting exclusively inside HubSpot.