Every year at INBOUND, HubSpot rolls out a wave of product updates that reshape how businesses use the platform. The 2025 announcements were no exception. From the debut of Breeze Agents to new default objects like Projects, these updates expand HubSpot’s role as both a CRM and an operational platform.
This blog will provide a rapid-fire breakdown of the most important changes and how you can start thinking about applying them in your own HubSpot portal.
Breeze Agents: HubSpot’s AI Layer Gets Smarter
HubSpot introduced Breeze Agents as part of its growing investment in AI. These agents go beyond standard AI assistants, acting as specialized workflows that can automate tasks and deliver context-aware recommendations inside your CRM.
Instead of bouncing between tools or relying on static automation, Breeze Agents are designed to feel like embedded team members. They can assist with data entry, process optimization, and even customer engagement.
Pro Tip: Start small. Test Breeze Agents on repetitive tasks you already handle with workflows to see how much more efficient they can be.
Data Agent: Cleaner CRM, Smarter Insights
Alongside Breeze, HubSpot rolled out the Data Agent - a tool designed to help businesses maintain clean, structured, and actionable data. Data Agent can identify duplicates, enrich records, and standardize information across your CRM.
For teams struggling with data hygiene, this is a big win. With Data Agent, HubSpot is moving closer to a true single source of truth.
Projects Object: A New Default Object
One of the most exciting additions is the Projects object. Traditionally, HubSpot users have relied on Tickets or custom objects to track project-based work. The new Projects object gives you a dedicated way to create project pipelines, manage tasks, and even visualize timelines in a Gantt-style view.
This is especially useful for onboarding, service delivery, or any recurring project workflows. While it doesn’t replace full project management platforms like ClickUp or Monday, it brings project tracking directly into the CRM.
Other HubSpot Updates Worth Noting
Beyond the headliners, HubSpot also announced updates across its CRM and product library:
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Expanded Default Objects like Listings and Courses for specialized industries.
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UI Updates to the HubSpot interface, with a cleaner, more modern look.
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Improved Object Library for activating and managing these new objects.
These smaller changes add up to a more flexible, industry-specific HubSpot experience.
Final Takeaway
HubSpot’s 2025 INBOUND announcements continue the trend of expanding beyond CRM basics into a fully integrated business platform. With AI-powered Breeze Agents, smarter data tools, and new default objects, HubSpot is giving businesses more flexibility to scale inside the platform.
If you’re already a HubSpot user, now is the time to explore these features and consider how they can streamline your sales, service, and operations.
Ready to Put HubSpot to Work for You?
At The Gist Inbound, we help businesses set up HubSpot the right way, from automation like this to full CRM builds and inbound marketing strategies. If you want to scale your growth without adding more to your plate, let’s talk.
Work with us.
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