Is It Time to Invest in a Website Redesign?
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Your website shouldn't just be a place where people land, it should be the heart of your business growth. With our know-how in HubSpot CMS, we make sure your website does more than just look good - it helps your business grow, step by step, every day.
Keeping your website up-to-date is a crucial part of any successful online marketing strategy. A website redesign can be a great way to ensure your website is optimized and well-designed, but it pays to know when it's the right time to do so. So what are some key indicators that it's time to start a website redesign? Here's the gist:
It's Time for a Rebrand
Your website should match your brand through its visuals and messaging. As your business grows and you develop a clearer brand identity, you may want your website to align with this identity. Having a website with web pages featuring consistent designs and other elements will increase brand recognition and credibility.
To ensure website visitors enjoy a consistent experience across your website, take the time to optimize every webpage with designs that adhere to specific guidelines. As your website expands with new pages, keep these pages in sync with others to form a cohesive experience.
If your business undergoes a rebrand at any point, you'll also want to update your website to match it. Even if all you change is your company logo, your web pages should include it upon launch. Doing so will make your rebrand even more effective.
Your Website Isn't Easy to Use or Manage
If you and others within your organization have a difficult time effectively using or managing your website, it could benefit from a redesign.
If you find yourself facing difficulties managing your website's content, it's possible that you may not have a content management system (CMS) that provides the level of control you need over your content. CMS systems are crucial for adding and updating content, including text, images, and other media. Depending on your unique requirements, there are several CMS platforms available to choose from that could assist you with content management.
One such platform, recommended by The Gist, is HubSpot. They offer a CMS that makes it easy to build and maintain a sleek website.
Another potential issue making your website challenging to use or manage is poor development. Your web development team should put together a website that's just as easy to use on the back end as it is on the front end.
The Website Isn't Optimized for Mobile Users
More and more people are using mobile devices to conduct online searches and browse websites. As such, search engines like Google favor mobile versions of websites over their desktop counterparts when indexing and ranking.
To appeal to search engines and mobile users alike, you need a mobile-responsive website. Test your website on different devices, including smartphones and tablets. If your website looks and functions well on mobile devices, you'll have an easier time dominating search engines and connecting with mobile visitors.
You Simply Don't Like the Current Design
In some cases, webmasters may simply decide that they don't like their design. If you're not happy with the existing design and think it could benefit from a facelift, consider going through with a redesign.
You may simply be dissatisfied with the way your website looks. In other instances, you may find that you're actually embarrassed to showcase your design to potential clients or partners. When browsing the website, you might discover that it's inconvenient or confusing to navigate.
If you notice these or other issues that leave you feeling cold about your website, a redesign is likely in order.
You Want to Increase Traffic and Leads
Apart from general design web best practices, you need solid search engine optimization (SEO) to boost traffic.
To benefit from SEO, you'll need to develop a successful strategy that uses a combination of well-placed keywords, high-quality content, backlinks, and other elements. Together, they'll help you appear higher on search results pages (SERPs) until you're getting more traffic than your competitors.
However, getting ample traffic isn't enough to call your website a success. You also need to convert the visitors who land on your pages into leads, who will eventually turn into customers. To attract more leads, you'll need to ensure the pages people land on via search engines bring real value.
Give visitors a clear direction when first visiting your website with compelling and tempting calls-to-action (CTAs). Of course, an overall appealing design will also go a long way in winning people over and turning more visitors into interested leads.
The Competition Is Getting Ahead
You may notice that your competitors' websites are performing better than yours. They may rank above yours, or they may appear to attract more attention. In any case, a website redesign could be the key to getting you into the spotlight.
Keep in mind that if you decide to redesign your website due to outperforming competitors, it's in your best interest to avoid simply copying other sites. Instead, take cues from others based on what's working and what isn't and piece together a design that gets the same results while standing apart.
Appearing original will make your website and brand as a whole more memorable.
Get the Help You Need with Your Next Website Redesign
If you're ready to embark on a website redesign project, success is within reach when you have the right resources at your disposal. HubSpot's cutting-edge CMS is an invaluable tool that will empower you to make the most of your redesign and implement any necessary updates. Additionally, seeking assistance from an inbound marketing agency with expertise in redesigns tailored to your individual requirements can provide the support you need.
At The Gist, our team of seasoned and dependable marketers is dedicated to equipping your website with everything it needs to thrive. Get ongoing access to the best HubSpot developers through an efficient, cost-controlled engagement. We'll handle your HubSpot development and maintenance projects so you can focus on marketing and sales.
To discover the full range of services and benefits that we can offer you, don't hesitate to reach out to us today. Let's discuss your website redesign aspirations and explore all the exciting possibilities that lie ahead.
